As a life-long car nerd, it was a dream to work on the global re-introduction of Toyota’s awesome Supra. Knowing that this car deserved a treatment more special than the standard Toyota template, we created an all-new design - one that made a massive design statement. And being the “car nerd,” it was easy to sell through key ideas like the Supra history content, as well as the GR Supra CG collaboration with renowned artist Jon Sibal.
AD: Mat Velarde
UX: Andrew Gucwa