Toyota C-HR Video Content
C-HR helped usher in a new era at Toyota, and as one of the first creatives to work on the vehicle, it was a lot of fun helping establish the tone of the C-HR brand. Being an editorial nerd, the highlight for me was being able to sit down with the chief engineer and lead designer and dive deep into their philosophies of car design.
Anthem video we created for auto shows, etc. to help build hype for the all-new Toyota C-HR.
Interview with CH-R chief engineer/racecar driver, Hiroyuki Koba.
Interview with CALTY Studio chief designer, Ian Cartabiano. Of course, the thumbnail image actually tells you that, so I have no idea why I’m writing it again here.
One of a series of feature highlight videos created for C-HR.
AD: Dennis Atkinson
Director: Jake Banks
Production: Golden